Game web stores and payments custom made for you.

Sell in-game items, virtual currency, or DLC from your website. We create your game’s product catalog, custom store, and backend integration – FREE

Zalance App

We set up everything, at no charge, so you can focus on building your game

Zalance Works With All Of These And More

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Unreal logo white<br />
godot engine
PlayFab logo
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Stripe logo white
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google pay and apple pay logos

Simplify Game Payments

Old Way

  • Create a catalog of products and prices
  • Design and code the game store in the engine
  • Fetch products and prices to display
  • Write code to initiate payment transactions
  • Update player accounts after purchase
  • Pay 30% fees for all transactions
  • Repeat for every platform (Apple, Google, Steam, etc.)

Payments with Zalance

  • Create your catalog once with Zalance
  • We design and customize your game store using your branding and specifications, free for you
  • We’ll add the store directly to your website or give you the embedded code to do it yourself
  • We configure webhooks to update your player accounts after a purchase
  • Pay only 5% fees for transactions

Enterprise grade service for everyone

Zalance provides 135+ payments in 100 countries. Give your customers the flexibility of taking payments that are easiest for them.

Quickly monitor your balances, payments, and account payouts. Refund customers right from your dashboard. It has never been easier to stay on track with your revenue.

Zalance is your merchant of record. We handle everything from payments and gateways to chargebacks and fraud prevention. We’ve got you covered so you can focus on doing what you do best, making great games.

At Zalance, we created our service with security at the forefront from day one. That’s why we ensure our software meets the highest standards. We offer gateways and processing that are PCI DSS, SOC1, and SOC2 compliant.
In addition, our data storage solutions maintain SOC2, GDPR, ISO 27001, and ISO 9001 certifications.

How to simplify game payments

web shop project details

Step 1

Project Setup

Configure your project in the dashboard. We’ll create your catalog by adding your products, prices, and subscriptions that you provide.

Can I do this myself?

Yes. We are happy to set this up for you. But if you prefer a more hands-on approach, you can easily manage this in the project and product pages.

Step 2

Store Design

We will create your store for you based on your criteria. This includes using any branding, logos, and styles you want to provide. You can even give us suggestions like, “make it look like Call of Duty’s store”. There are no limits to edit requests. We’ll keep working with you until you love your design.

 

Can I create or edit my own store?

Yes. We have a built-in dashboard editor so you can edit what we give you or create your own from scratch. You can have a professional looking store in minutes.

game webshop
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Step 3

Store Integration

Now that you have your store, we’ll integrate it with your website. We have embed code snippets that can be placed anywhere you want the store to show. If you need something special, we can create a custom library for frontends like React, Angular, Vue, and more. Just ask.

Step 4

Update Player Accounts

It is time to update player accounts when payments occur. We provide webhooks so that your game server can respond to various events. These events include user verification, purchases, refunds, and more.

What if I don’t have a game server yet?

No problem. You can use development webhooks that create a mock response. You still get the benefits of developing your store without having to worry about a game server right away.

web shop game server events

Keep More Revenue in YOUR Inventory

guard iap and subscription revenue

Guard your profits from Apple, Google, and Steam which take up to 30% of your in-app and subscription revenue. Now, you have an alternative payment system that works across platforms and your website.

Keep your hard-earned money where it belongs – in your pocket.

Frequently Asked Questions

Will this work with my game and game server?

Yes! Zalance is designed to provide a game web shop within your website. You can use any engine you like (Unity, Unreal, Godot, iOS, Android, etc).

For game servers, we provide an API and webhooks that will work with any backend service you choose.

If you have questions about integration, we’d love to help. Please contact us.

If you do everything for me, what's the catch?

Setting up your catalog, store, and backend server is a free service we offer, with no catch. We want to help you to be as successful as possible from day one.

We only charge a transaction fee when customers make purchases. The more successful you are, the more successful we are.

Is there a free tier?

With our test mode, there is no cost or credit card required. Once you are ready for production (live mode), you only pay for what you use. See our pricing for details.

Can I sell in-game?

We currently have an SDK for Godot to sell in-game. We also have plans to extend that to both Unity and Unreal. Please contact us if you would like an in-game store for another platform.

Where can I go for help?

We provide both documentation and tutorials. You can also use our quick start guide to get up and running in minutes.

Everything you want from payments and catalog management

Get the Free Guide to In-App Purchases. Learn how to use in-app purchases successfully in your game.

guide to in-app purchases